https://www.auxobrandgrowth.com/https://www.auxobrandgrowth.com/images/melissa-day-fractional-cxo-portrait.jpgMelissa Day | Fractional CXO, Auxo Brand GrowthMelissa Day, fractional Chief Experience Officer (CXO) and customer experience strategist for consumer brandshttps://www.auxobrandgrowth.com/images/melissa-day-avatar.jpgMelissa Day, Founder & PrincipalHeadshot of Melissa Day, founder of Auxo Brand Growth and fractional CXOhttps://www.auxobrandgrowth.com/images/customer-journey-map-service-design.jpgCustomer journey map & service design frameworkCustomer journey map and service design framework on a wall, used to find multi-channel customer experience gapshttps://www.auxobrandgrowth.com/images/customer-research-workshop-table.jpgCustomer research workshop for CX strategyCustomer research photographs spread across a workshop table during a customer experience strategy sessionhttps://www.auxobrandgrowth.com/images/melissa-day-founder-auxo-headshot.jpgMelissa Day, Founder & Principal, Auxo Brand GrowthMelissa Day, founder and principal of Auxo Brand Growth and fractional Chief Experience Officer (CXO), smiling in a black jacket against a dark studio backdrophttps://www.auxobrandgrowth.com/images/work-customer-journey-wall-workshop.jpgCustomer journey mapping workshopCustomer journey mapping workshop: participant reviewing a wall-sized journey map of photos and sticky noteshttps://www.auxobrandgrowth.com/images/work-slide-competition-is-anyone.jpgCompetitive landscape for consumer brandsConsumer brand strategy slide: The fight for dollars is real. “Competition” is now anyone that helps a consumer look and feel better, not just the “other guy”.https://www.auxobrandgrowth.com/images/work-sticky-note-habit-cadence-workshop.jpgCX workshop: habit, cadence and long-game thinkingCustomer experience workshop sticky notes reading “Not just a quick fix”, “1 is also a number”, “Supported Safety”, “Habit”, “Cadence” and “Long game, not the only game”https://www.auxobrandgrowth.com/images/work-printed-photo-moodboard-table.jpgCustomer research moodboard exerciseCustomer research moodboard exercise: printed photographs, sticky notes and markers on a workshop table for brand and customer experience strategyhttps://www.auxobrandgrowth.com/images/work-slide-50000-foot-category-view.jpg50,000 foot category view for consumer brandsCategory strategy slide: Think of this as a 50,000 foot view of what’s happening in your category today, with a view to what will be important in the future.https://www.auxobrandgrowth.com/images/work-wellness-studio-experience-collage.jpgWellness studio customer experience auditWellness and fitness customer experience audit collage: reformer pilates room, lounge, curtained treatment room, glass-walled corridor, staff welcome and studio homepagehttps://www.auxobrandgrowth.com/images/work-how-we-win-facilitation-board.jpg“How We Win” CX strategy workshopFacilitator leading a “How We Win” customer experience strategy workshop, writing on the board with a dry-erase markerhttps://www.auxobrandgrowth.com/images/work-wellness-market-stats-collage.jpgWellness market research and statisticsWellness market research: gyms and fitness centers are 39% of US wellness spend, the US wellness market is $2.2 trillion heading to $3.7 trillion by 2034, and 84% say wellness is a top priorityhttps://www.auxobrandgrowth.com/images/work-make-it-happen-mug-workshop.jpg“Make it happen” CX workshop“Make it happen” mug on the table at a customer experience strategy workshop with participants in the backgroundhttps://www.auxobrandgrowth.com/images/work-slide-sophistication-of-customers.jpgCustomer sophistication insightCustomer insight slide: Never underestimate the sophistication of your customers.2026-10-08monthly1.0